Our Sponsors and Supporters
Our sponsors are our lifeblood
At parkrun we work very closely and in partnership with our sponsors and supporters. Together we have been successful in developing a unique partnership where our partners secure the operational costs of parkrun allowing parkrun to operate a no cost to the runner model.
This unusual, innovative and inventive method of partnership is delivering unbelievable results in the community. Grassroots sport has never witnessed collaboration of this nature before.
The benefits to all parkrunners are that you get the running experience you want with a very light touch from Sweatshop and Vitality.
I couldn’t be more delighted with the team work that all the partners put in to ensure that parkrun is always seen as "by the community, for the community".
Obviously, the benefits to parkrunner is often much greater because when it really counts our sponsors always come up trumps with something to keep you interested or tickle your fancy.
An example of this is the Sweatshop Monthly Shoe Prize. Hugh Brasher's Sweatshop provides a pair of shoes to each event in the UK every month as a reward for exceptional achievement. We're not talking about breaking world records although if that did happen we would have to consider it as exceptional. No, this prize is focused on the grassroots athlete, perseverance and personal achievement. So at each event director's discretion, a winner is chosen each month.
Vitality encourage participation in parkrun by incentivising their members to help keep parkrun going by volunteering, as well as incentivising them for completing an event. They even have partnerships with other parkrun sponsor Sweatshop. Their members can get a discount on running shoes with Sweatshop.
Alzheimer’s Research UK, parkrun’s official charity partner, is the UK’s leading dementia research charity. Alongside parkrun, they’re encouraging people to lower their risk of developing dementia through regular exercise and raise money for crucial research to defeat dementia – a condition affecting 850,000 people across the UK today. As research experts, they fund world-class pioneering scientists at leading universities to find preventions, treatments and a cure for dementia.
Fitbit and parkrun have a shared mission to get more people moving across the UK, providing the motivation needed to help people improve their health and fitness. By bringing Fitbit's market leading activity trackers and software expertise to parkrun's active community of runners, Fitbit helps motivate and inspire parkrunners, by empowering them with information they need to reach their goals.