Helping people be the best they can be. Sweatshop was founded over 40 years ago by Chris Brasher, Olympic Gold Medalist, co-creator of the London Marathon and pace maker to Sir Roger Bannister in the first sub 4 minute mile. Chris was proud to have helped Roger break this monumental sporting barrier in 1954 and his desire 'to help people be the best they can be' is Sweatshop’s purpose today.
All of Sweatshop's full-time staff undertake three levels of biomechanical training based at Roehampton University and will dedicate as much time as necessary to help you find your perfect pair of shoes.
Sweatshop has the largest range of current technical running shoes in the UK and an amazing range of running clothing and accessories from all the top brands. Our trained staff will help you with your individual needs.
Sweatshop offers a unique 30 day satisfaction guarantee to give you 100% peace of mind. We’re so confident in our staff’s ability to help you make the correct choice of footwear that if you’re not happy with your shoes we’ll change them for a new pair.
Click the link below to find your closest store.
Sweatshop is delighted to award a pair of running shoes of their choice to the person at each parkrun whom the organisers think are most deserving.
Click here or scroll down to see this month's Sweatshop Prize winners
Sweatshop supports parkrun, because it provides a wonderful environment for runners of all ages and abilites, it encourages and motivates them and helps them be the best they can be.
On Sunday 26th May 2013, there will be an iconic race taking place in London – the Westminster Mile. The race takes place in a fantastic location- starting at the Mall and ending at Buckingham Palace, and we'd like to invite our SRC members to take part with us!
Contact us at events@sweatshop.co.uk with with your name, address, telephone number and T-shirt size to register your interest. Closing date is the 28th April 2013.