smile and say cheese!

A big part of my job here at parkrun is making sure we are all doing everything we can to keep our entire parkrun family – runners, walkers, volunteers, children, adults – as safe and happy as possible.


This means that every now and again we’ll be introducing slightly new or different ways of doing things. These changes will be small. Most people won’t have to change anything at all, a few people will just have to do things a little bit differently. What I won’t be doing is asking anyone to do anything in a way that will stop them enjoying parkrun, or that will mean parkrun is no longer as brilliant as it is today.

Coming soon is a new ‘photo and video policy’, to help us all make sure that parkrun related photos and videos are used in a positive, friendly and safe way. parkrun has nearly a million followers on social media (Facebook, Twitter, Instagram) as well as huge numbers of people looking at the parkrun websites and newsletters. This means that if someone takes a photo or video of you at parkrun, it has the potential to be viewed by millions of people. Which is a BRILLIANT thing (I know I love it!) as long as that photo or video is positive, and one you are happy with.


Sadly, we all know about some of the negative sides to social media. Facebook, Twitter and Instagram are all amazing, I wouldn’t do without any of them in my life, but only when used sensibly and safely. Imagine someone took a photo of you that you didn’t like, and then put it on Facebook with your full name so everyone could find you, and someone nasty saw the photo and decided to say unpleasant things at school… it’s this sort of thing I try and stop happening with the ‘photo and video policy’.

What I don’t want is for you all to stop taking, posing for and tweeting photos. They’re a brilliant way of letting everyone know just how much fun we have every week.

Here is a sneak preview of the policy…

1. No names. Ideally, no full names would be attached to images of individuals. If the story/ communication would benefit from names being included, only use first names. As with all things parkrun, please let common sense prevail: if you have permission to attach someone’s name to a photo/ someone has been pleading with you to use their photo then of course it’s OK.
2. No ID. Avoid the inclusion of detailed information that could make individuals easy to trace, e.g. no pictures of children in a specific school uniform.
3. Appropriate clothing. Only use images of people in suitable dress to reduce the risk of inappropriate use, e.g. no pictures of people in swimwear.
4. Think positive. Images that are published or shared should positively reflect people’s involvement in parkrun, e.g. smiling and laughing parkrunners, not anxious or unhappy ones.
5. Be inclusive. Wherever possible, photographs should include groups, not individuals, and should represent the broad range of people participating, e.g. boys and girls, people with disabilities, members of all communities. Again, let common sense prevail: if the purpose of a photo is to illustrate a story about an individual’s achievement then of course it is ok to be of just that individual.
6. Delete if asked. If an individual, a parent or a carer asks for any photo to be removed or deleted, it should be done without question at the earliest opportunity.
7. Permission. Due to parkrun events taking place in public settings, it is not possible for individuals to opt in or out of being photographed/ filmed at an event. For this reason, it’s important that all event-specific websites state that photographing or filming is likely to take place. If you know in advance that specific/ out of the ordinary photography is going to take place on a specific week, e.g. parkrun are sending someone to take a video to be used for a specific promotional purpose, alert people to this beforehand via social media and your website, and include it in your pre-run briefing.
8. Volunteer photographers. At times, parkrun events will have a volunteer photographer in attendance. This is someone who is taking photographs/ videos for inclusion in parkrun UK communication and social media channels. Photographers must:
• register as an official volunteer
• make themselves known to the Run Director
• wear a high-vis vest at all times during the event




Safeguarding Lead

P.S. A word from Mike Graney, A41158, and Head of Analysis:
"Through September we are running an online survey of junior parkrun participants. This will include questions for both parents/carers and the young participants themselves. The goal is to help build an understanding of your experience of junior parkrun and the impacts it has on the young people who take part, their families and the communities we are part of. If you receive an email invitation to complete the survey, please do the best you can to take five minutes or so to complete it so we can get the best quality data we can. Mank thanks, Mike."

As always, a giant thank you to Bruce Li for the photos